I just saw the American Express ads that talk about shopping with your friends, or kids, or lover… dancing and eating at a restaurant, and how this brings us to a “priceless” moment. It’s been awhile since I’ve seen any ads at all, I must admit – fifteen years in the business must have given me quite a stomachache – but still, I had to laugh at the audacity of such bullsh#t.
Having left the advertising world for the slow lane, I was immediately inspired to create a knock-off advertising campaign, more in the truthful realm. They would be very similar to the Amex ads, but with, for instance, the following texts (and accompanying visuals):
Take the road less travelled.
Cross a stream barefoot.
Sit by yourself in a forest.
Find your inner self.
Give up pleasing others.
Discover you’re a decent person.
Come back into the fold.
Find out that people really like you.
Open your heart to someone.
They open theirs to you.
You trust each other.
Finding a true ally in the world.
Too bad you won’t see these on TV!