A Higher Calling

Everyone is jumping on the spiritual bandwagon these days, trying to connect their product to some global cause: ecology, wellness, yoga.

But how many companies are able to transmit the true gifts of spirituality: an increased awareness of inner joy, a sense of unity, a longing to share, feelings of gratitude? How many companies are trying to help people have more faith in themselves and in the world that surrounds us?

Isn’t it time for advertising to step up and show its power? Why just sell your product when you can elevate humanity at the same time?

I believe the only true progress for civilization is a change in consciousness. As Albert Einstein once said, “No problem can be solved from the same level of consciousness that created it.” And I believe that corporate communication has a great role to play in global transformation.

I am looking for courageous, creative professionals, ready to answer that call. Who else is ready?

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